Klip Gallery: Google AdWords

Klipfolio’s Google AdWords Klips allow you to monitor your ad spend and performance for your search marketing campaigns.

What you'll need:

  • Your Google AdWords credentials
  • Or, existing OAuth token

In this article:

  • See which Klips are available for this service in the Gallery
  • Find out how to connect your data when adding a Klip from the Gallery

Klip Gallery: Google AdWords

If you have a Klipfolio account, you can add these Klips from the Gallery to your dashboard:

Description Klip
Ad Cost over Time
Keep track of your AdWords spending over time and compare to the previous period.

Add this Klip!
Clickthrough rate
Compare your clickthrough rate to typed-in targets, or delete targets to compare to the previous period.


Add this Klip!
Cost-per-Click
Compare your cost-per-click to typed-in targets, or delete targets to compare to the previous period.

Add this Klip!
Total Ad Cost
See your overall AdWords spend compared to your Budget.

Add this Klip!
ROI
Compare conversion values and costs to see ROI. Calculations will be dependant on having conversion values in Google AdWords.

Add this Klip!
Cost-per-Conversion
Compare your cost-per-conversion to typed-in targets, or delete targets to compare to the previous period.

Add this Klip!

Google AdWords connection flow

In order to associate your data with the Klip you add to your dashboard from the Gallery, you will need:

  • The credentials to the Google account that you use Google AdWords with
  • Or, existing Google OAuth token

To add a Google AdWords Klip to your dashboard:

Location

Action

Select a Google AdWords Klip from the Gallery.

Select Add to Dashboard.
Use the drop-down menu to Select a token or Create a new OAuth token.

Tip: You have one OAuth token for all your Google platforms. Only the newest Google token works; old tokens are automatically disabled when new ones are created.
Choose the Google account that you use Google AdWords with.
To create a new OAuth token, permit Google AdWords to connect with Klipfolio by selecting Accept.

Note: OAuth Tokens a way to connect to third party web sites without compromising the privacy of your access credentials.
You now have an OAuth token. For example, George @ Google. To learn more, see Managing OAuth Tokens.

Click Next Step.
Select your Google AdWords account from the drop-down list.
Click Add Klip.
Voila! Enjoy your Klip.

Learn more

Learn how to build your own Klips:

NEW: Klip Gallery

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