NEW: Use Google AdWords as a data source


Data Source Type: Google AdWords

OAuth Token Authentication

API Documentation: Google AdWords API
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Klip Gallery: Google AdWords


Connect directly to the Google AdWords API, and access all available reports on Google search page ads to use as a data source for your Klips.

In Klipfolio, there are two ways you can use Google AdWords as a data source for your Klips:

  • You can use Google Analytics directly to create a Google AdWords data source. This method only accesses a small subset of data reports. 
  • You can use the new Klipfolio data source connector for Google AdWords. This option gives you easy access to all reports available for Google AdWords.

To get started, you must first authenticate with Google AdWords and then select a report from one of the many report types.

Creating a new data source using Google AdWords

To create a data source using Google AdWords, you need to accomplish the following tasks:

  • Start the data source creation process
  • Use your OAuth Token to authenticate with Google.
  • Create your AdWords data source

Note: This guide assumes that you already have an active Google AdWords account.

Step 1: Start the data source creation process

  1. In Klipfolio, click on the Library link.
  2. Select the Data Sources tab.
  3. Click the Create a New Data Source button.
  4. Select the Google connector.
  5. Sign in using an existing token or create a new one by signing into your Google account. You will require a My Client Center (MCC) level access. For more information on MCC accounts, see Understanding My Client Center (MCC) access levels.
  6. After you have created your token, click Next to configure your report.

Step 3: Create your AdWords data source

  1. Select the report type you want to generate from the list and click Select Report.For a comprehensive list of report types, see the Google AdWords Report Types documentation. Below is an example using the Account Performance Report.
  2. Select a Query Mode from the dropdown menu. When you select Standard, the query is automatically generated from your subsequent field selections. Custom allows you to write your own query using the AdWords Query Language (AWQL).
  3. Select the Column type from an auto-generated list based on the report type you selected.
  4. Select the parameters that you want to measure from the Filters/Predicates from the dropdown menu. (See About predicate values and filters below for more information on Predicates). Every report contains a variety of parameters or fields used for collecting specific data to generate a report. For an extensive list of report types and the meaning of each field, see the Google AdWords Report Types documentation.
  5. Select the Date Range on which you want to filter. Note: Some reports do not have a date range associated with them. In this case, you must select a date type from the Columns or Filters/Predicates field. To use a custom dynamic date range, for example, the last 90 days:
    1. Set Date Range to Custom.
    2. Change Query Mode from Standard to Custom.
    3. In the AWQL Query, the DURING clause requires Start Date and End Date parameters,separated by a comma. These parameters follow the Klipfolio date parameter rules described in Klipfolio Date Parameters and must specify the date format as yyyyMMdd. For example, {date.add(-90).format('yyyyMMdd')},{date.format('yyyyMMdd')}
  6. Select the Download Format in which you want to download the data. XML and CSV formats are supported.
  7. When you are finished configuring your report, click Generate Report.
  8. If you are happy with the resulting data source, click Continue

About predicate values and filters

Many of the AdWords reports have a large number of different fields associated with them. Fields that include extra options are referred to by Google AdWords as predicate values. Predicate values must have an operator. Examples of operators include “Equals”, “Not Equals”, “Starts With”.

It is important to note that not every predicate value is compatible with every operator and predicates have required operators. For example, the Device predicate requires either the Equals” and “Not Equals” operators.

About AdWords money values

Money type fields in AdWord Reports that return money values in micro currency units (also known as microns). For example, $1.23 US currency is returned as 1,230,000 micros (1.23 x 1,000,000). To convert micros to the currency used by your report, divide the number of micros by 1,000,000.

Note: Options for any Money field must also be in micros.


For information on error messages you might receive when using the AdWords API, go to the AdWords Common Errors page.

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