How to use funnels

Overview

Klipfolio provides colored images for you to build a funnel in the Table component. Funnel images add context to your business metrics, such as conversion rates at each stage of the marketing funnel. You have the option to use Klipfolio’s 10 stock images that make up a funnel.

You can also use the funnel component to build a funnel chart.

To create a funnel you need to complete the following tasks:

  1. Start the Klip building process.
  2. Add funnel images to a Table component.

Starting the Klip building process

  1. On your dashboard, click the Add a Klip button.
  2. Click the Build a New Klip button.
  3. Select the Table component from the list of Klip styles.
  4. Add a data source to the Klip.

Funnel images

Klipfolio offers 10 stock funnel images you can use in your Klip:

https://app.klipfolio.com/images/resources/funnel/pipeline90.png
https://app.klipfolio.com/images/resources/funnel/pipeline80.png
https://app.klipfolio.com/images/resources/funnel/pipeline70.png
https://app.klipfolio.com/images/resources/funnel/pipeline60.png
https://app.klipfolio.com/images/resources/funnel/pipeline50.png
https://app.klipfolio.com/images/resources/funnel/pipeline40.png
https://app.klipfolio.com/images/resources/funnel/pipeline30.png
https://app.klipfolio.com/images/resources/funnel/pipeline20.png
https://app.klipfolio.com/images/resources/funnel/pipeline10.png
https://app.klipfolio.com/images/resources/funnel/pipeline0.png

Arranging funnel images in a table column

The ARRAY function allows you to arrange each funnel image into one table column.

  1. In the Component Tree, select a Column.
  2. Select the Properties panel.
  3. At Format as, select Image URL from the drop-down list.
  4. Select the Data panel
  5. Click the Insert function button.
  6. Select ARRAY.
  7. In the formula bar, select the data element of the ARRAY function.
  8. Click the Insert literal string or number button.
  9. At Insert Text or Number, paste one of the stock funnel image URLs into the box. For example, /images/resources/funnel/pipeline90.png
  10. Repeat steps 4-6 until the funnel is complete.

For more information, see ARRAY function.

Learn more:

Now that you know more about about funnels, check out these tutorials:

Important concepts

These articles provide an overview of important concepts for building Klips:

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